Why AMC's Future Hinges On The Audience Experience
No audience member wants to sit through 20 minutes of ads and trailers before the movie starts.
No audience member wants to sit through 20 minutes of ads and trailers before the movie starts.
A double feature of F1 and Jurassic World Rebirth sounds like an awesome "forget the world and just have fun" double feature.
This is pretty much unheard of, and genuinely one of the most refreshing things I’ve heard in the biz.
The combination of high-octane action, star power, and IMAX screen presence has paid off for Tim Cook.
Independent theaters that invest in curating thoughtful, distinctive films are increasingly rare, yet they're essential to the cinematic landscape.
With a reported $300 million budget, F1 needs a strong opening.
The future of movies may be decided by lawyers and software.
Theaters are a space where people come together to experience empathy as a community. That’s worth preserving.
Elio opened to a total $21 million over its debut weekend, trailing far behind 28 Years Later and How to Train Your Dragon.
If marketed well, horror films are capable of bringing in huge profits.
Humans are weird. That might just be our super power.
Something is better than nothing.